john kerry's war record and turn it into a weakness. mitt romney's business experience, turn it into a weakness. after a certain point, do not blow your whole campaign war chest going after people who may never end up going your way. instead, go back and try to find out how to inflate the turnout among your base using technology and micro targeting. i think the obama campaign has done extremely well with that. 2004, if you are going to look at a model, that is one to look at in terms of the strategy employed in this campaign, at least on the obama side. >> i doubt that karl is going every day to check his mail box for that check. [laughter] >> that is pretty safe. we are going to the middle and then we are going back over that way, to that side. >> i was just wondering, both candidates showed they are qualified to be president last night. i was wondering if you thought the demeanor was the main factor as opposed to the actual message that they were saying and the points they were making? they both had their own facts and statistics. i w